CorpStation helps businesses of all types and sizes with their branding challenges by gaining a clear understanding of what they do, where they come from and where they want to be.
We find out what makes their brand unique, learn about their industry, their customers and competitors. Then we’ll position their brand at the heart of everything and develop a strong, connecting brand strategy and platform.
We develop brand identities that are coherent articulations of unique brand values, personality traits and aspirations. This enables our clients to create a clearly definable position that connects with their customers, helping them grow their businesses.
The CorpStation team follows a simple yet effective process that begins with the confirmation of a company’s core values and the laying of a solid brand foundation. We then develop a suite of versatile visual and verbal brand identities, which we can roll out across all brand communications.
Whether your business requires subtle changes to positioning, wording, logos and styling, or needs to breathe new life into a tired brand identity, we have the skills to make the process inspiring for staff and commercially successful with customers.
We are an integrated creative agency that believes you can’t afford to be ordinary. If you want people to behave differently, you have to do something different yourself. Whether you’re looking for a fully integrated marketing communications campaign or seeking expertise in a single discipline, we’ll help you grow your business by aligning your brand to the needs of your customer.
The need for brand creation or re-branding can come about for a variety of reasons, the existing design may have simple become tired or outdated, the company may have merged or restructured and the business may have changed in its nature to such an extent that the existing logo and branding design simply do not reflect the current or future commercial proposition.
A logo needs to be readable, versatile and memorable even before it leaves the drawing board. Or it’ll do no favours for a brand. Logo design is about interpreting a brand through an iconic mark or logotype. It is a visual device that will serve as an instantly recognisable calling card for a business. We appreciate how important a logo is to the success of a brand, so we always do the right amount of consultation and research before we begin the logo design process.
Brand guidelines might not be as exciting as a strapline or a logo. But they are still an essential part of a brand’s success. Brand guidelines are the building blocks of a successful brand. They ensure that consistency isn’t sacrificed for ubiquity by keeping a brand ‘on-brand’ all of the time. And they make sure that everyone affiliated with an organisation knows exactly what the brand is and how to live it.
We can help you seize the opportunities others don’t see or think possible. We kickstart our strategy projects with a clear understanding of your customers, markets and competitors. We use our expertise to inspire your Acquisition, Retention and Go- To-Market strategies. Our services are scalable both upwards and downwards. We can gear up complex markets or de-tune for quick turnaround must-have insight.
Marketing through events enables brands and companies to achieve cut-through in a dynamic, targeted and measurable way. We provide event and brand design services that are built around core brand values, crafted to target audiences and proven to drive awareness and engagement. We can help whether you need a single brand for an annual event or a complete visual language.
A brand audit provides a 360 degree appraisal of the brand. Most frequently, a brand audit is undertaken in preparation for a major brand decision but it is also useful as a periodic checkup to gauge how the brand is performing. We identify the strengths and weaknesses of brands using a proprietary measurement framework that comprises more than 60 elements.
Creating engaging experiences means seeing the world through the eyes of your customers. We analyse their behaviour, listen to what they are saying, understand what they’re thinking and then create engaging experiences that inspire them to connect with your business. Gaining their attention and keeping their interest means taking them on a journey that tells the story of your brand.
Press advertising has proved that it can not only work effectively in collaboration with digital media, but stand alone in the delivery of powerful brand communications for some of the biggest names in business. CorpStation knows how to apply design and copywriting to create exceptional print communications that deliver effective connections with customers.
We tell the story of your brand, product or business through events. We work with our clients to understand their ethos and the message they wish to communicate. We then provide a creative and individual event solution. Whether its a product launch, conference, roadshow or press event, we design for impact but we love detail as this is what everyone remembers.
For any outdoor advertising campaign to be truly successful it needs to grab readers’ attention, provide information, maintain interest, create desire and inspire action. Planning and setting the right strategy is the most important facet in outdoor media. We fully understand the target audience to create a plan that matches the desired objectives as closely as possible
We create compelling advertising campaigns that will help you achieve your objectives and targets. Whether you’re looking to attract new clients or sell more products or services to existing customers or raise brand awareness. No matter how small your budget or how local your requirements, we are happy to help.
Partnership Marketing is the discipline of brands working together to co-create ideas that are collectively more effective for your business and more compelling to your consumers. We believe every brand has assets, whether that be their brand equity, content, channels or simply their customer. By utilising these assets brands are able to achieve their marketing objectives in a more effective way.
We focus on creating compelling end user and reseller promotional campaigns which differentiate your products from competitors, generate genuine added value and most importantly drive sales. We’re ready to advise you how on to maximise the impact of your next promotion on your bottom line by helping you choose the most appropriate promotion mechanic to bring you the biggest return on investment.
We help clients with affiliate marketing strategies that deliver extensive brand reach, affiliate engagement and high performance ROI. Effective relationships are critical to a successful affiliate marketing strategy. Without cooperation and shared objectives, your campaign will suffer, and that’s just not how we work.
We produce experiential events and brand activations that help companies bring their products and services to life. Our work has included experiential tours, pop-up shops, exhibitions and product launches. Our event producers are experts in creating immersive brand experiences that use design, theatre and technology to help deliver advocacy, content, data and social reach.
Photographs and illustrations play a crucial part in conveying your brand personality. Our finely tuned visual sensibility allows us to help clients source and create imagery that’s aligned to their brand tone of voice and visual language. We can also help with writing your brand photography brief or sourcing the right brand photographer.
Drawing on the diverse written communications skills of our team, we offer a range of services to our clients including tone of voice development, brand positioning, corporate reporting, digital copy and content strategy. Our specialist editors create inspiring content for all sectors and platforms