Branding refers to the overall marketing strategy and tactics used to establish a product or service’s identity and reputation in the market. This can include things like a company’s name, logo, and brand messaging. Design, on the other hand, refers to the visual elements used in branding, such as the layout and typography of marketing materials. Together, branding and design are used to create a cohesive and consistent image for a company or product in the minds of consumers.

Graphic design is the process of visual communication and problem-solving using one or more of typography, photography, and illustration. The field is also often called visual communication design or communication design. Graphic designers create visual concepts, using computer software or by hand, to communicate ideas that inspire, inform, or captivate consumers. This can include things like designing logos, websites, brochures, posters, packaging, and other marketing materials. The goal of graphic design is to make information accessible and easy to understand by using visual hierarchy and page layout techniques. Graphic designers often work closely with other professionals such as writers, marketing specialists, and Web developers to create cohesive and effective communications across different media platforms.

Our Team is composed of senior branding experts and graphic designers coming from different backgrounds and with different expertise. Over the years, we have proudly developed brand identities for leading private companies and International Organizations in the GCC Region, and in Europe.

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