Paid campaigns are supposed to be a way to get qualified leads in the short term. However, often they can be a money pit leaving you frustrated and poorer than when you started. The proper campaign setup and optimization are key for a successful Google Ad campaign.

Our team of performance marketing experts develops complex paid campaigns strategy, running split tests with different copies, visuals, and landing points to measure comparative results.

Our results speak for themselves: over a period of 6 months, our paid campaigns show an average advertising cost cut of over 80%, while increasing several times over their reach.

We combine PPC, with Google Display Ads, utilizing remarketing when relevant and always measuring and evaluating results. If you have a database of existing clients or prospects, we can use it to set-up look-a-like campaigns and therefore target profiles that are very qualified.

Geo-localization of the campaigns are also crucial: we conduct split-testing to check impact of different messages and visuals in communities or areas to compare results and optimize Ads dedicated to a very specific target audience.

If you are in a regulated sector, such as Healthcare or Finance, we can assist you to obtain all relevant approvals with the local authorities and produce Ads that are in-line with the guidelines.