Our Series on the Evolving Landscape of SEO: Part 2, Mobile-First Indexing & Voice-Search
With the exponential growth of mobile usage, search engines have shifted towards mobile-first indexing. This means that the mobile version of a website is prioritized for indexing and ranking, even for desktop searches. To succeed in this mobile-first era, websites must ensure a seamless mobile experience, responsive design, fast loading times, and mobile-friendly content. Implementing Accelerated Mobile Pages (AMP) and optimizing for voice search are also becoming increasingly important.
Also, the rapid adoption of voice-activated virtual assistants and smart speakers has given rise to voice search. Voice queries tend to be more conversational and longer than text-based searches. Consequently, SEO strategies need to incorporate natural language processing and long-tail keywords that match spoken phrases. Structured data markup, local SEO optimization, and featured snippets are vital for capturing voice search traffic.