Abu Dhabi Nature


Abu Dhabi Nature

The environment of Abu Dhabi Emirate is rich in habits and species. While many might think that it is an arid and quite poor environment, the opposite is true. To collect and disseminate information about all habits and species present in the Emirate, Environment Agency – Abu Dhabi has embarked in an ambitious project to collect, classify and organize information about them.

As a partner of the EAD for many of its digital projects, it has been a pleasure to work in close collaboration with them to produce a highly-recognizable brand identity for this project, and a mobile application with an engaging and friendly user experience.

The branding is an illustration of habitats and species present in the Emirate, with a distinctive and modern take.

For the mobile application, we first analyzed the size and type of available data, as well as integration with the source databases.

We then proceed with a UX/UI and user-journey study. It was a very interesting challenge as we had to find a way to provide a user-friendly experience that would allow us to navigate a large number of species and habitats.

Our final design solution was based on a two-pillar structure, and a circular rotating menu: this proves to be a winning point as users enjoy the ‘spinning’ experience provided by the App.

Download the App from the iOS and Android stores and if you too have a complex and ambitious app project contact us to start a conversation.