Te EU common agricultural policy has integrated measures supporting the rural economy as a whole, as well as reducing the environmental impact of agriculture and protecting our precious soil quality.

I Love Fruits & Vegs From Europe is a program partially funded by the European Commission to promote fruits and vegetables from Europe across many countries. The purpose of the project is to spread awareness about the benefits of eating quality fruits & vegs for our health, and to promote the many European PDOs and PGIs.

As a branding, digital and PR Agency with offices in the UAE and a presence in London, we have been selected to support the project owners and the European Commission for the UK market.

Our London presence, and our UK marketeers, provide us with a hands-on knowledge of the English market and its customers.

For this project, we are taking care of all digital communication, both organic and paid. We focus on Instagram, Facebook and YouTube to distribute information and engaging content to our target audience.

We also produce Facebook live with our social media influencers and good bloggers, presenting tasty recipes made with legumes from Europe.

At the end of each year, we produce comprehensive reports showing the penetration achieved in the market: we are happy to say we constantly over-deliver the KPIs required by the European Commission.

Check out the dedicated website and learn more about the amazing benefits of eating fruits and vegetables from Europe: https://ilovefruitandvegfromeurope.com